2. Vibrant, creative community
Artistic and cultural life will be integral to Melbourne as a creative city. In our creative city of the future, ideas-driven industries, groups and individuals will be interwoven: sharing, inspiring and creating together. Local groups and individuals will be drawn to our many creative endeavours, making a vibrant, creative community. Melbourne is already a national and international leader in creative endeavours such as music, performing and visual arts; film, television and radio; writing, publishing and print media; design and architecture; software and electronic gaming, web and multimedia development; and advertising and marketing. The flip side is that most artists and arts organisations regularly deal with financial hardship in the city. Few artists or arts organisations receive long-term funding, or enjoy the ‘luxury’ of a regular income, and most operate with varying degrees of insecurity about the future. Emerging artists and art forms suffer most, as their support is limited until they gain mainstream acceptance. Innovative cultural infrastructure, partnership approaches and resource sharing could all help support and strengthen the creative sector. Increasing costs and competition for inner-city accommodation is another challenge that must be dealt with as the city strives to become a more vibrant, creative community. If artists are driven out of the city, they’ll set up elsewhere and Melbourne will miss out on the wonderful possibilities that can emerge through artistic connections and collaborations.To be a creative city, Melbourne must draw in 'ideas people' who will share and learn and teach – not 'push them out' financially. We must work together to ensure artists can afford to live and work in the Municipality, as well as access space to create and exhibit. Artists contribute to Melbourne's vibrancy, and their presence enriches all of our lives.
| Goals | Indicators | Outcomes |
|---|---|---|
| Artistic creativity and cultural innovation Melbourne is and has an international profile as a vibrant creative city.
|
City users' perception of creativity, experimentation and risk taking in the Melbourne context. Current: indicator to be developed. Audit results of publicly accessible art in Melbourne, either as part of a program or contained in collections and heritage assets. Current: indicator to be developed. Creative industries employment and floor space occupancy. Current: 2006 - 4,964 people were employed in arts and culture services within the municipality. 1 |
Melbourne's strength in traditional and emerging creative industries has grown and is recognised globally. More art exists in the public domain, including public art, street art and works of a temporary and permanent nature. A greater number and range of free arts activities are available and accessible for workers, residents and visitors. |
| Philanthropy, business and government support the arts Strategic investment, synergies and efficiencies in the delivery of the arts are achieved through stronger collaboration and partnerships. |
Levels and type of arts funding from Australian, Victorian and local governments, philanthropic and business sectors. Current: indicator to be developed. |
Strategic investment, partnerships and collaboration in the arts by government, business and the community. Successful and efficient delivery of key arts and community projects, and community cultural development. |
| Grow Melbourne 's creative profile Investment in innovative infrastructure and collaborative partnering and resource sharing. |
Spatial distribution and type of cultural facilities, including number of seats as a ratio to total population and children. Current: indicator to be developed. Quantity of free and reduced-price tickets at cultural venues and programs. Current: indicator to be developed. Audit results of access to cultural facilities for people with disabilities. Current: indicator to be developed. |
Multidisciplinary arts and culture projects are delivered in partnership. Stronger arts precincts. More international festivals, major arts and cultural events; new innovative and flexible spaces for the arts. Investment in the arts sector, leading to growth in visitation and revenue. |
| Enhanced creative industry learning and education Stronger links between arts research and educational institutions and business, industry and government.
|
Students in degree-granting schools of visual and performing arts in metropolitan Melbourne. Current: indicator to be developed. |
Melburnians' capability and passion for ideas, debate and innovation is heightened. Arts research and educational institutions collaborate with business, industry and government to strengthen the city's arts and creative sectors. |
| Affordable and creative spaces for artists More affordable and flexible spaces attract the arts and creative activity.
|
Quantity, area and type of affordable and subsidised spaces for cultural production. Current: indicator to be developed. Number of enquiries handled regarding all aspects of housing the arts. Current: indicator to be developed.
|
Growth in arts and cultural activities; more affordable, flexible and creative spaces including a 'creative' industries incubator. |
See also
- Throsby, D. and Hollister, V. (2003) Don't give up your day job: an economic study of professional artists in Australia. The Australia Council for the Arts; Canberra.
- ArtLook and[[http://www.arts.vic.gov.au/arts/publications/artscount/acount.htm][Arts Count]
- Melbourne City Council (2007) Arts Grants Program 2008
- Public Art Program
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