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1. Creative risk-taking

Melbourne as a creative city will take risks to break new ground. We will be bold and inspirational in our encouragement of the creative and the enterprising. We will fuel the imagination of all.

Creativity is an important tool in any endeavour, be it artistic, business, social, educational or even political. Creative thinking is a powerful tool, involving the new, the unknown and the challenging. We need to embrace creativity, and use its power to inspire, to generate ideas and to evolve.

Creativity often involves risk-taking, making it a bold approach to change. As a creative city, we must demonstrate a willingness to invest in idea development, even when those ideas may threaten our ‘established order’. We shouldn’t be afraid to try new things or be constrained by a fear of failure, because if they work, we become successful, innovative leaders – bold and inspiring. Failure is a valuable learning experience.

The City of Melbourne’s CH2 building is a prime example of creative, bold and inspirational thinking, of risk taking and leadership. One of the world’s most sustainable buildings, the construction of CH2 posed many challenges requiring creative solutions. Today, CH2 represents the very best in sustainable design, and has inspired architects and organisations around the world to strive for excellence in their own building designs. A creative city fosters this innovation and boldness.

All people are creative when placed in environments where creativity is welcome and supported – and this is what Melbourne will be. We should be courageous in our approach to public life, and should not be afraid to use humour to engage with our community. Our city should also nurture creative partnerships, bringing artists and innovators together with business and other enterprises.

Goals Indicators Outcomes

Stimulating and inspiring city culture

Bold and unorthodox ideas are stimulated and embraced.

Change in the number of knowledge workers in creative industries.

Current: indicator to be developed.

Creative thought, unorthodoxy, boldness and innovation are encouraged in artistic, business, social, educational and political spheres. Possible projects include a creativity index for buildings, and regular design competitions for public infrastructure and open space projects.

Creative risk-taking

An inspirational culture of constructive risk-taking and innovation.

High survival rates and high start-up rates in creative sector small-to-medium enterprises.

Current: indicator to be developed.

Melbourne is a leader, recognising that a vibrant future is closely linked with stimulating creative thought, and encouraging bold and innovative action across all sectors.

Innovation through creative risk-taking grows as 'fear of failure' no longer constrains new thinking.

Creative risk-taking activity is valued, encouraged and rewarded. Creative community projects and public performances abound. New experimental artists are encouraged.


  • Web voting on various events.
  • Online review of performances.
  • Token rating system (tokens are left by viewers at the end of each performance).

See also

  1. Socialdesign.com
  2. Sustainable everyday.net
  3. Futurecanvas.org
  4. De Bono, E. (2005) The Six Value Medals. Random House; Sydney.
  5. Esterni.org

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Topic revision: r77 - 17 Sep 2008 - 10:12:10 - MarkElliott
FMPlan.S2G5P1InnovativeDaringBoldExperimental moved from FMPlan.PlanS4Goal5Direction5Point01 on 12 May 2008 - 10:03 by MarkElliott - put it back