As a creative city, Melbourne will allow and encourage daring and initiative. Indigenous history and culture will be embraced and we will celebrate freedom while building upon long-standing heritage and culture. Melbourne will inspire experimentation and innovation. We will be bold and inspirational, fostering uniqueness and invention and our leadership will shine with creativity and courage.

A creative city a vibrant and thriving creative base, and emerging artists, communities and businesses are nurtured. Individuals and organisations are free to innovate and the arts and cultural sectors thrive, with new artists and new mediums constantly emerging. Boldness is rewarded. New art forms and performers enhance a creative city's high-profile international arts reputation. Strong links and synergies between creative communities and the commercial world contribute to a vibrant community and economic growth.

A creative city's philanthropic sector includes motivated corporations and individuals looking for opportunities to contribute to their community. Networks of learning and ideas connect Melbourne to the world, encouraging global interest and involvement in our festivals, arts and culture. We will continue to embrace and celebrate our rich cultural diversity and promote tolerance and inclusiveness creating opportunities for all.

Prosperity can be gained through marketing Melbourne's creative industries to national and international audiences. Melbourne's creative city strategy will recognise the importance of risk-taking, experimentation and the need to accommodate sometimes unpopular or unsuccessful activities in order to cultivate the city's reputation for creativity.

International students, businesses and tourists visit, live, work, invest and play in Melbourne. The Municipality's sporting events continue to enhance our international reputation and we seize opportunities to explore new trends and markets.

Melbourne will continue to lead through its bold projects and world-firsts. Our leadership will inspire other city institutions and corporations to experiment.

Goals to be a creative city:


  • Cultural Melbourne - A Commentary: To help the City of Melbourne develop Future Melbourne, academics with expertise in cultural fields were asked to comment on key initiatives for cultural development.
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Topic revision: r57 - 23 Jul 2008 - 10:54:28 - SueWilcox
FMPlan.S2G5Creative moved from FMPlan.S2G5BoldAndInspirational on 09 Jul 2008 - 01:11 by DaleBowerman - put it back